Social media is becoming TV.

But everybody is still teaching you

marketing tactics.

Helping Creators & Founders

Build Creator-Led Shows

with Writers Guild Award Winner

Daryn Strauss

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Welcome to the TV-ification of social media.

The future of creator brands won't be built like marketing campaigns. They'll be built like shows.

Hey, there. I'm Daryn.

I help creators and founders turn your expertise

into a brand people want to binge.

I’m a Writers Guild Award-winning creator & producer with 250M+ views across TV, digital, and live events working with brands like NBCUniversal, Sony Music, AOL, PBS, Google, Meta, and TikTok.

Social media has become TV. Every platform wants creators and brands to do one thing now: get viewers to binge. But everyone’s still teaching you marketing tactics.

The next generation of brands are not chasing the next trend, they are designing brands people return to.

Programming consultant trusted by founders, creators, and media brands such as NBCUniversal, Sony Music, PBS, AOL.

Writers Guild Award

Winning Creator

Web series pioneer with over 15 years creating, producing, directing multi-media content and experiences that have achieved critical acclaim, #1 trends, and multiple awards

Producer for Media Companies

250 Million+ Views for brands that include NBCUniversal, Sony Music, AOL, PBS, American Association of Advertising Agencies, Studio 71, Federated Media, and more with leaders from YouTube, TikTok, Meta, Twitter, and more.

Strategist for Founders, Agencies & Personal Brands

Clients have included Former MTV Chief Judy McGrath, startups, and YouTube creators

The social media landscape has changed.

I'm a Writers Guild Award-winning creator, producer, and content strategist who helps creators and founders turn scattered feeds into shows that build relationships, not just clicks.

Programming consultant trusted by founders, creators, and media brands such as NBCUniversal, Sony Music, PBS, AOL.

250M+ views. Writers Guild Award–winning work. Emmy-winning projects.

For 15+ years, I’ve worked across YouTube, TV, digital media, and content marketing, producing award-winning projects and helping brands adapt to changing platforms.

Now, I help creators and entrepreneurs do the same: grow their audience, build authority, and create episodic content that actually drives business results.

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To grow today, you need more than content.

You need a YouTube strategy and storytelling system that keeps people watching, returning, and buying.

You don't need to be a TV showrunner...

but you need to think like one.

Book a Meeting

(See You There!)

My system helps founder-led brands:

Position Yourself as a Leading Character

Not a talking head. Not an influencer. A trusted personal brand your viewers follow.
Create Episodic, Binge-Worthy Content

Turn your ideas into repeatable formats and signature series that increase session time.
Build a Content System that Scales Your Business

Stay consistent, grow your audience, and turn content into clients by building a world they return to.

Not sure where to start?

If you’re building a founder-led brand and want your content to reflect where media is going, not where it’s been, here’s how we can work together.

Need help with your story?

Get Started with

My Personal Storytelling Toolkit

This is for you if...

You know you need to build a personal brand but don't know what stories to tell.
You struggle talking about yourself without feeling awkward.
You want a clear personal narrative before worrying about content strategy.

You'll uncover your backstory, creator archetype, and core narrative so you always know what stories to tell.

Best for: creators building their foundation.