Social media is becoming TV.

Is your brand

binge-worthy?

Helping Creators & Founders

Build Creator-Led Shows

with Writers Guild Award Winner

Daryn Strauss

Join My Mailing List

Welcome to the TV-ification of social media.

The future of creator brands won't be built like marketing campaigns. They'll be built like shows.

Hey, there. I'm Daryn.

I’m a Writers Guild Award-winning creator & producer with 250M+ views across TV, digital, and live events working with brands like NBCUniversal, Sony Music, AOL, PBS, Google, Meta, and TikTok.

I help creators and founders like you turn your expertise into a brand people want to binge.

Social media has become TV. Every platform wants creators and brands to do one thing now: get viewers to binge. But everyone’s still teaching you marketing tactics.

The next generation of brands are not chasing the next trend, they are designing brands people return to.

Trusted by founders, creators, and media brands such as NBCUniversal, Sony Music, PBS, AOL.

Writers Guild Award

Winning Creator

Web series pioneer with over 15 years creating, producing, directing multi-media content and experiences that have achieved critical acclaim, #1 trends, and multiple awards

Producer for Media Companies

250 Million+ Views for brands that include NBCUniversal, Sony Music, AOL, PBS, American Association of Advertising Agencies, Studio 71, Federated Media, and more with leaders from YouTube, TikTok, Meta, Twitter, and more.

Strategist for Founders, Agencies & Personal Brands

Clients have included Former MTV Chief Judy McGrath, startups, and YouTube creators

The social media landscape has changed.

I'm a Writers Guild Award-winning creator, producer, and content strategist who helps creators and founders turn scattered feeds into shows that build relationships, not just clicks.

Trusted by founders, creators, and media brands such as NBCUniversal, Sony Music, PBS, AOL.

250M+ views. Writers Guild Award–winning work. Emmy-winning projects.

For 15+ years, I’ve worked across YouTube, TV, digital media, and content marketing, producing award-winning projects and helping brands adapt to changing platforms.

Now, I help creators and entrepreneurs do the same: grow their audience, build authority, and create episodic content that actually drives business results.

What I teach now is the throughline:

Think like a showrunner, not an influencer.

Subscribe to My Newsletter

(we don't spam!)

Why Most Content Strategies Stopped Working

For years, digital businesses were built on a simple model:
Use Keywords → Build Funnel → Automate.

But today:

AI can generate endless information

Social platforms prioritize watch time and retention

Audiences follow people and stories, not information

You’re not just competing with other creators anymore.

You're competing with media brands.

Welcome to the TV-ification of social media.

Media brands are not built with funnels.
They’re built with narrative, character, and voice.

That’s why storytelling is no longer a “nice to have.”
It’s the foundation of your business.

To grow today, you need more than content.

You need a YouTube content strategy and storytelling system that keeps people watching, returning, and buying.

You don't need to be a TV showrunner...

but you need to think like one.

Book a Meeting

(See You There!)

My system helps you:

Position Yourself as a Leading Character

Not a talking head. Not an influencer. A trusted personal brand your viewers follow.
Create Episodic, Binge-Worthy Content

Turn your ideas into repeatable formats and signature series that increase session time.
Build a Content System that Scales Your Business

Stay consistent, grow your audience, and turn content into clients by building a world they return to.

SERVICES

YouTube Content Strategy & Consulting

For founders, creators, and entrepreneurs building serious, long-term businesses on YouTube, Instagram, and social media.

Signature Series & Content Programming

Create binge-worthy content formats designed for audience growth and retention.

Brand Storytelling & Personal Brand Strategy

Develop your voice, positioning, and messaging so you can develop content that works for every screen and grows and monetizes your brand.

Content Systems & Production Strategy

Build a scalable content system to stay consistent, increase output, and grow without burnout.

Most strategies optimize for reach.
I optimize for trust.

Ready to get started?

If you’re building a founder-led brand and want your content to reflect where media is going, not where it’s been, here’s how we can work together.

Join My Community

Join my community on the Skool platform for a video library, tools, templates, and an active community of 470+ story-driven entrepreneurs.

Join NOW!

Coaching + Consulting

Whether you are re-inventing your brand or getting started, book an in-depth strategy session with guidance on how to enhance your brand storytelling and content strategy.

*Strategy consulting services available.

Book NOW!

Courses

Clicking and bingeing are two different psychological behaviors. And most brands are built for clicks. Learn how to turn your brand into a show people can't stop watching with my new course Build a Binge-Worthy Brand.

Buy NOW!