Every Platform is

Becoming TV.

But most brands are still using

old marketing tactics.

Think Like a Showrunner.

Private Content Coaching & Consulting

for Founders & Creative Entrepreneurs

Apply Now

Writers Guild Award-winning creator, producer, and strategist

Make your brand

Binge-worthy

with coaching from Writers Guild Award Winner Daryn Strauss.

Welcome to the TV-ification of social media.

You are trying to grow your business, but every platform wants brands to do one thing now: get viewers to binge.

Your content is being judged by one metric:
Does it get people to keep watching?

But most brands are still using old marketing tactics. But that doesn’t build trust.

The smartest brands right now are building shows.

Because shows create repeat viewers. Repeat viewers build relationships.

This is a shift from content marketing to narrative-driven growth. And it requires a different role from you:

You have to become the Leading Character of your brand. And I can help you do that.

FAQ

1

Do I need a certain number of subscribers to work with you?

No. I work with founders launching new channels, founders looking to reinvent their channels, and founders / existing businesses looking to build series, events, and IP.

2

Do I need to prepare anything for my first session?

Please share your YouTube channel link (or Instagram, TikTok, or Substack account), or information on your business. For a single session, I will review up to 3 videos (on your channel, or via private link) or up to 2 scripts. If I have further questions, I will reach out before our session. You will leave the session with tactical advice. For bundles and consulting, I will do a deeper audit and work with you on a content strategy.

3

Will you help me develop a signature series?

If you would like help on a signature series, please apply for consulting.

4

What should I expect in a 1:1 session?

We will talk through your channel, your brand narrative, binge optimization, video guidance, and work through any specific blocks you may have. Think of it like a content diagnostic. Bundles and consulting go deeper.

5

Is there a guarantee?

No. There are many variables in social media content creation, content strategy, and implementation so individual results may vary.

But I do guarantee thoughtful strategic advisement. Past clients have achieved monetization, exceeded revenue goals, became trending topics, and I also strategized the biggest social media activation in AOL history for AOL and PBS. Additionally, talent I have directed have won several acting awards.

Accolades

250M+

Views...

Not just social media-proven but industry-proven.

15+ years of developing award-winning and viral content, series, and live events. Deep understanding of digital culture and trends. Strategized and led the biggest social media activation in AOL history for PBS "MAKERS: Women Who Make America" producing a viral Twitter campaign, YouTube channel, video platform, premiere at Lincoln Center, and 40 million video views. Strategized and produced the launch of Former MTV Chief Judy McGrath's YouTube-centric media brand Astronauts Wanted with some of the biggest creators on Vine.

10+ years producing NewFronts, Upfronts, and media conferences with executives from YouTube, Meta, TikTok, Snapchat, NBCUniversal, Disney, Turner, and more.

480+ creators and entrepreneurs in my Skool community

  • Writers Guild Award Winner, Weight

  • Writers Guild Award Nominee, Downsized

  • Named one of YouTube's Top 10 Made-for-the-Web Shows

  • Indie Series Award Nominee, I AM YOU

  • Programming Director, Emmy nominated MAKERS

  • Writer, Emmy winning Lizzie Bennet Diaries

  • Digital Producer, NBCUniversal Upfront

  • Producer, Digitas NewFront + many others

  • Executive Producer, 4As StratFest, Decisions, MPF, Sustainability Summit

  • Vimeo Staff Pick, Vimeo Best in Comedy Pick, Vimeo Best in Narrative Pick

Packages

Single 1:1 Session

"The Jumpstart"

$350

  • Work through blocks or challenges with specific personalized strategic solutions

  • One 60-minute 1:1 session for tailored, strategic advice

  • Pre-Session Channel Review

  • Pre-Session Review of up to 3 Videos (15 mins or less) or 2 scripts / storyboards

  • Narrative Strategy & Brand Strategy Kickoff

  • Content Production, On-Camera & Editing Guidance

  • Industry insights

Book now

Strategic Consulting

Apply

  • On-going strategic consulting for businesses and creators who drive leads from YouTube

  • Real-time content advisory and monthly or bi-weekly strategy sessions to turn content into clients

  • TV & episodic strategy

  • Consultation on development of signature series, IP, and show bibles

  • Direct support from Daryn (Monday-Friday)

  • Access to "Build a Binge-Worthy Brand" on-demand course ($297 value)

  • The Leading Character Story Toolkit to position yourself as a leading character your viewer trusts ($48 value)

  • Industry Insights

Apply now

For creators and founders looking for a community, tools, templates, and live chats, I invite you to check out my Skool community The Storytelling Room or join my mailing list for information on my upcoming group program.