About the Founder


Daryn Strauss is a Writers Guild Award winning writer, producer, and director who has won numerous awards on projects that have spanned digital, social media, live events, and TV and have garnered over 250 million views.


As the Founder & CEO of Digital Chick Productions, she brings nearly 15 years of experience at the intersection of content, experiential, and technology, finding the connection across all touchpoints in the marketing funnel. She has developed, written, or produced large scale events, conferences, NewFronts, Upfronts, awards shows, premieres, video productions, and digital experiences for a variety of clients including NBCUniversal, Sony Music, AOL, and PBS that have won recognition from the Writers Guild Awards, Emmys, IAWTV Awards, Indie Series Awards, and more.


She was nominated for a Writers Guild Award for her pioneering web series DOWNSIZED, which was also named as one of YouTube's Top 10 Made-for-the-Web shows, and then took home a Writers Guild Award for WEIGHT, her comedy about life after reality TV weight loss. She also served as a writer on the Emmy-winning multi-platform series THE LIZZIE BENNET DIARIES which has garnered nearly 100 million views on YouTube alone.


Most recently, she oversaw production for the American Association of Advertising Agencies’ (4A's) slate of live events and conferences, transforming the program from in-person to virtual to hybrid throughout the pandemic. Prior to that, she served as a producer and/or director of 40+ major national events and conferences, including numerous NewFronts and the digital companion experience to NBCUniversal’s Upfront, producing the livestream from Radio City Music Hall.


Previously, as Programming Director of the Emmy nominated MAKERS for AOL & PBS, she executed content across multiple platforms including a TV documentary, a first-of-its-kind video platform, screenings and galas across the country, and a red carpet premiere at Lincoln Center.


She also strategized and executed a viral social media campaign involving many of the most iconic women in the US which became the most successful content activation in AOL history. She then served as a strategic advisor to Former MTV Chief Judy McGrath as she launched her digital media company Astronauts Wanted with Sony Music, creating and producing #DAYOFF, a social media twist on Ferris Bueller's Day Off featuring influencers Cameron Dallas, Nash Grier, and Lauren Giraldo.


During the pandemic, she created I AM YOU, a social media AI thriller for the Rizzle app, told entirely though vertical video DM's, which was nominated for several Indie Series Awards and won recognition from the International Academy of Web Television.

Want to hear about my next project?