Social media is becoming TV.
But everybody is still teaching you marketing tactics.
Helping Creators & Founders
Build Creator-Led Shows
with Writers Guild Award Winner
Daryn Strauss
Welcome to the TV-ification of social media.
The future of creator brands won't be built like marketing campaigns. They'll be built like shows.
Hey, there. I'm Daryn.
I’m a Writers Guild Award-winning creator & producer with 250M+ views across TV, digital, and live events working with brands like NBCUniversal, Sony Music, AOL, PBS, Google, Meta, and TikTok.
I help creators and founders like you turn your expertise into a brand people want to binge.
Social media has become TV. Every platform wants creators and brands to do one thing now: get viewers to binge. But everyone’s still teaching you marketing tactics.
The next generation of brands are not chasing the next trend, they are designing brands people return to.
Trusted by founders, creators, and media brands such as NBCUniversal, Sony Music, PBS, AOL.
Writers Guild Award
Winning Creator
Web series pioneer with over 15 years creating, producing, directing multi-media content and experiences that have achieved critical acclaim, #1 trends, and multiple awards
Producer for Media Companies
250 Million+ Views for brands that include NBCUniversal, Sony Music, AOL, PBS, American Association of Advertising Agencies, Studio 71, Federated Media, and more with leaders from YouTube, TikTok, Meta, Twitter, and more.
Strategist for Founders, Agencies & Personal Brands
Clients have included Former MTV Chief Judy McGrath, startups, and YouTube creators
The social media landscape has changed.
I'm a Writers Guild Award-winning creator, producer, and content strategist who helps creators and founders turn scattered feeds into shows that build relationships, not just clicks.
Trusted by founders, creators, and media brands such as NBCUniversal, Sony Music, PBS, AOL.
250M+ views. Writers Guild Award–winning work. Emmy-winning projects.
For 15+ years, I’ve worked across YouTube, TV, digital media, and content marketing, producing award-winning projects and helping brands adapt to changing platforms.
Now, I help creators and entrepreneurs do the same: grow their audience, build authority, and create episodic content that actually drives business results.
What I teach now is the throughline:
Think like a showrunner, not an influencer.
Why Most Content Strategies Stopped Working
For years, digital businesses were built on a simple model:
Use Keywords → Build Funnel → Automate.
But today:
AI can generate endless information
Social platforms prioritize watch time and retention
Audiences follow people and stories, not information
You’re not just competing with other creators anymore.
You're competing with media brands.
Welcome to the TV-ification of social media.
Media brands are not built with funnels.
They’re built with narrative, character, and voice.
That’s why storytelling is no longer a “nice to have.”
It’s the foundation of your business.
To grow today, you need more than content.
You need a YouTube content strategy and storytelling system that keeps people watching, returning, and buying.
You don't need to be a TV showrunner...
but you need to think like one.
My system helps founder-led brands:
Position Yourself as a Leading Character
Not a talking head. Not an influencer. A trusted personal brand your viewers follow.Create Episodic, Binge-Worthy Content
Turn your ideas into repeatable formats and signature series that increase session time.Build a Content System that Scales Your Business
Stay consistent, grow your audience, and turn content into clients by building a world they return to.
SERVICES
YouTube Content Strategy & Consulting
For founders, creators, and entrepreneurs building serious, long-term businesses on YouTube, Instagram, and social media.
Signature Series & Content Programming
Create binge-worthy content formats designed for audience growth and retention.
Brand Storytelling & Personal Brand Strategy
Develop your voice, positioning, and messaging so you can develop content that works for every screen and grows and monetizes your brand.
Content Systems & Production Strategy
Build a scalable content system to stay consistent, increase output, and grow without burnout.
Most strategies optimize for reach.
I optimize for trust.
Not sure where to start?
If you’re building a founder-led brand and want your content to reflect where media is going, not where it’s been, here’s how we can work together.
Need help with your story?
Get Started with
My Personal Storytelling Toolkit
This is for you if...
You know you need to build a personal brand but don't know what stories to tell.
You struggle talking about yourself without feeling awkward.
You want a clear personal narrative before worrying about content strategy.
You'll uncover your backstory, creator archetype, and core narrative so you always know what stories to tell.
Best for: creators building their foundation.
Want support while you create?
Try The Storytelling Room.
This is for you if...
You learn best alongside other creators.
You want monthly challenges, templates, and feedback.
You'd like accountability while improving your storytelling.
Think of it as your creative writers' room.
Best for: creators actively building and looking for community.
Try my on-demand course
Build a Binge Worthy Brand.
This is for you if...
You learn best with a self-paced on-demand course.
You want a full step-by-step system.
Think of it as your roadmap.
Best for: creators actively building a binge-worthy brand.
Want my eyes on your business?
Book 1:1 Coaching.
This is for you if...
You want personalized strategy.
You want to move faster with direct feedback.
You'd like help designing your show, content strategy, or creator business.
Ideal for: established creators, founders, and companies who want a customized plan.
What Critics Have Said About My Work...
“Razor sharp... Great premise.”
- Variety
“Weighty... painfully funny.”
- TV Insider
“The best of the straight-ahead dramas (on the web)”
- Los Angeles Times
See more press HERE.
© Digital Chick LLC