Digital Chick TV Coaching

The Media Landscape

Has Changed.

Most Founder-Led

Brands Haven’t.

Story-Driven Content Strategy

for Founders & Brands

with Writers Guild Award Winner

Daryn Strauss

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Going Viral is Overrated. Be Binge-Worthy. Here's why.

Information is everywhere. AI can explain almost anything and generate almost anything.

And every platform wants creators to do one thing: get viewers to binge.

But how do you do that when attention spans are so short?

Everyone’s teaching you either marketing tactics or camera tricks.

But that doesn't make people binge.

What audiences trust now is perspective, narrative, and lived authority.

I'm a Writers Guild Award-winning creator and producer who helps creators and founders do something different:

build characters, narratives, shows, and story worlds that people actually want to binge.

If you're a creator, founder, or entrepreneur who wants to start building a brand viewers trust, you don't need another hack.

You need authentic, emotionally-intelligent storytelling.

Hey there, I'm Daryn.

Trusted by founders, creators, and media brands such as NBCUniversal, Sony Music, PBS, AOL, and major industry platforms and brands.

250M+ views. Writers Guild Award–winning work. Emmy-winning projects.

I started my career on YouTube and have produced award-winning content across social, TV, and live events for clients such as NBCUniversal, AOL, PBS, Sony Music and more, with 250 million+ views, critical acclaim from Variety, the Los Angeles Times, The Guardian, TV Insider, and named as one of the best shows on both YouTube and Vimeo, so I know how to blend emotional connection with content strategy that actually grows your business.

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Here's the problem.

For years, digital businesses were built on a simple model:
Use Keywords → Become an influencer

→Build Funnel → Automate & Scale.

That model no longer works.

AI didn’t just commoditize information.
It commoditized the implementation too.

Audiences have seen the lead magnets, the urgency loops, the automated funnels, and trust has eroded.

Meanwhile, platforms have shifted to interest-based media.

Can you get viewers to binge?
Every founder is now competing not just with other experts, but with media brands.

The content business has changed.

Media brands are not built with funnels.
They’re built with narrative, voice, and consistency over time.

That’s why storytelling is no longer a “nice to have.”
It’s the foundation of your business.

The founders who win in 2026 won’t just teach.
They’ll interpret.
They’ll frame meaning.
They’ll build ongoing narrative experiences audiences return to.

If AI can explain everything and algorithms reward binge-ing, what actually makes your brand binge-worthy?

That's where I come in.

I’m Daryn Strauss, a Writers Guild Award–winning creator, producer, and media strategist.

For 15 years, I’ve worked inside legacy media, digital platforms, and creator-led businesses — producing award-winning projects, large-scale industry events, and programming content experiences during moments of media transition.

I’ve seen how trust is built at scale.
I’ve watched platforms evolve and reorganize.
I’ve helped brands navigate what changes, and what doesn’t.

What I teach now is the throughline:
Think like a showrunner, not a marketer.

You don't need to be a TV showrunner...

but you need to think like one.

Set up a 1:1 Session NOW

(See You There!)

My system helps you:

Position the Founder as the Leading Character

Not a talking head. Not an influencer. A trusted presence audiences follow.
Design Content as Programming, Not Posts

Narrative arcs, episodic thinking, and repeatable formats that reward return viewing.
Build a Media Asset That Builds a Relationship

Trust, authority, and demand — across platforms, screens, and time.

SERVICES

Strategic Media Strategy

For founders, creators, and entrepreneurs building serious, long-term media-driven businesses on YouTube.

Signature Series &

Programming Strategy

Develop binge-worthy formats rooted in narrative and trust.

Storytelling Strategy for Business Growth

Character, backstory, structure, pacing, script review, keyword optimization, and more so you can develop content that works for every screen and grows and monetizes your brand.

Content Production & Showrunner Systems

Build sustainable production models that scale without eroding presence.

Most strategies optimize for reach.
I optimize for trust.

Ready to get started?

If you’re building a founder-led brand and want your content to reflect where media is going, not where it’s been, here’s how we can work together.

Join My Community

Join my community on the Skool platform for a video library, tools, templates, and an active community of 450+ story-driven entrepreneurs.

Join NOW!

Coaching + Consulting

Whether you are re-inventing your brand or getting started, book an in-depth strategy session with guidance on how to enhance your brand storytelling and content strategy.

*Strategy consulting services available.

Book NOW!