Make your brand
Binge-worthy
with coaching from Writers Guild Award Winner Daryn Strauss.
Welcome to the TV-ification of social media.
You are trying to grow your business, but every platform wants brands to do one thing now: get viewers to binge.
Your content is being judged by one metric:
Does it get people to keep watching?
But most brands are still using old marketing tactics or growth hacks. But that doesn’t build trust. And it doesn’t turn viewers into customers anymore. You need repeatable content that builds relationships.
That’s why storytelling is no longer a “nice to have.” It’s the foundation of your business.
The smartest brands right now are building shows.
Because shows create repeat viewers. Repeat viewers build relationships.
This is a shift from content marketing to narrative-driven growth. And it requires a different role from you:
You have to become the Leading Character of your brand. And I can help you do that.
Trusted by founders, creators, and media brands. I've worked with major media companies, personal brands, and start-ups. Clients have included NBCUniversal, Sony Music, PBS, AOL, 4As, and major industry platforms and brands. Plus solo creators and start-up brands.
250M+ views. Writers Guild Award–winning work. Emmy-winning projects. Viral series. Started my career on YouTube and have produced multiple episodic series for digital media, plus live events, conferences, podcasts, thought leadership, and other binge-able content.
Here is what I do differently.
I offer content and storytelling coaching for founders/ entrepreneurs launching new brands or reinventing brands, and ongoing consulting for founders, businesses, and creative entrepreneurs looking to develop binge-worthy social media, signature series, media brands, events, and IP.
Here is what I am not: a YouTube growth guru who will give you hacks. As a writer, producer, director, and strategist, I have worked with founders and creators who are self-producing or have a team -- scripted and non-scripted.
Everybody is teaching you how to get a click. No one is teaching you how to get a binge.
How Private Coaching & Consulting Works
If AI can explain everything and algorithms reward binge-ing, what actually makes your brand binge-worthy? That's where I come in.
Hey there, I'm Daryn.
Part storytelling consultant. Part creative producer.
Fully obsessed with helping you stand out in today’s content landscape as every platform becomes TV.
What I teach now is the throughline:
Think like a showrunner, not a marketer.
Strategy Sessions
We will talk through channel narrative, architecture, storytelling, strategy, and any blocks. I offer two options: a single diagnostic session where we identify content opportunities for expansion, or a bundle for putting that plan into action. Plus I take on a limited number of clients for a 6-month ongoing consulting / mentorship, pending availability and application.
Events
I have produced virtual events, broadcasts, podcasts, hybrid conferences, live premieres. If that is something you're interested in, please apply for consulting.
Video & Narrative
Personal branding coaches or growth coaches only get you so far. I help you architect your brand for binge watching and put a system in place that scales with you. First we need to make sure you have a strong personal brand and a connection to your viewer. Then we build a binge-worthy system.
Signature Series
I have won multiple awards for episodic series work online. If interested in developing signature series (scripted or non-scripted), please apply for consulting.
FAQ
1
No. I work with founders launching new channels, founders looking to reinvent their channels, and founders / existing businesses looking to build series, events, and IP.
2
Please share your YouTube channel link (or Instagram, TikTok, or Substack account), or information on your business. For a single session, I will review up to 3 videos (on your channel, or via private link) or up to 2 scripts. If I have further questions, I will reach out before our session. You will leave the session with tactical advice. For bundles and consulting, I will do a deeper audit and work with you on a content strategy.
3
If you would like help on a signature series, please apply for consulting.
4
We will talk through your channel, your brand narrative, binge optimization, video guidance, and work through any specific blocks you may have. Think of it like a content diagnostic. Bundles and consulting go deeper.
5
No. There are many variables in social media content creation, content strategy, and implementation so individual results may vary.
But I do guarantee thoughtful strategic advisement. Past clients have achieved monetization, exceeded revenue goals, became trending topics, and I also strategized the biggest social media activation in AOL history for AOL and PBS. Additionally, talent I have directed have won several acting awards.
Accolades
250M+
Views...
Not just social media-proven but industry-proven.
15+ years of developing award-winning and viral content, series, and live events. Deep understanding of digital culture and trends. Strategized and led the biggest social media activation in AOL history for PBS "MAKERS: Women Who Make America" producing a viral Twitter campaign, YouTube channel, video platform, premiere at Lincoln Center, and 40 million video views. Strategized and produced the launch of Former MTV Chief Judy McGrath's YouTube-centric media brand Astronauts Wanted with some of the biggest creators on Vine.
10+ years producing NewFronts, Upfronts, and media conferences with executives from YouTube, Meta, TikTok, Snapchat, NBCUniversal, Disney, Turner, and more.
480+ creators and entrepreneurs in my Skool community
Writers Guild Award Winner, Weight
Writers Guild Award Nominee, Downsized
Named one of YouTube's Top 10 Made-for-the-Web Shows
Indie Series Award Nominee, I AM YOU
Programming Director, Emmy nominated MAKERS
Writer, Emmy winning Lizzie Bennet Diaries
Digital Producer, NBCUniversal Upfront
Producer, Digitas NewFront + many others
Executive Producer, 4As StratFest, Decisions, MPF, Sustainability Summit
Vimeo Staff Pick, Vimeo Best in Comedy Pick, Vimeo Best in Narrative Pick
Packages
Single 1:1 Session
"The Jumpstart"
$350
Work through blocks or challenges with specific personalized strategic solutions
One 60-minute 1:1 session for tailored, strategic advice
Pre-Session Channel Review
Pre-Session Review of up to 3 Videos (15 mins or less) or 2 scripts / storyboards
Narrative Strategy & Brand Strategy Kickoff
Content Production, On-Camera & Editing Guidance
Industry insights
Become a
"Binge-Worthy Brand"
$3500
90 Day Bundle to refine your storytelling systems and go from scattered to confident creator-led media business
Seven (7) 60-minute 1:1 Strategy Sessions to build your plan ($2450+ value)
Brand Positioning, Narrative Identity & On-Camera Performance Coaching so you can step into your unique voice confidently ($1500+value)
Access to "Build a Binge-Worthy Brand" on-demand course ($297 value)
The Leading Character Story Toolkit to position yourself as a leading character your viewer trusts ($48 value)
Content Audit & Analytics Review so you can understand what's working and who your viewer is ($750+ value)
Retention Strategies to keep people watching ($1200+ value)
Content Planning System so you can stay organized
Industry Insights
$6245+ Value
Consulting
"Scaling Your Media Brand"
Apply
Move from becoming the brand to building the business
On-going strategic consulting for businesses and creators who drive leads from YouTube
Real-time content advisory and monthly or bi-weekly strategy sessions to turn content into clients
TV & episodic strategy
Consultation on development of signature series, IP, and show bibles
Direct support from Daryn (Monday-Friday)
For creators and founders looking for a community, tools, templates, and live chats, I invite you to check out my Skool community The Storytelling Room or join my mailing list for information on my upcoming group program.
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