ON DEMAND COURSE

How to Build a Binge-Worthy

Brand

Every platform is rewarding binge sessions.

But everyone’s still teaching you

marketing tactics or camera tricks.

But that doesn't make people binge.

Stop chasing clicks.

Start building content people binge.

Taught by Writers Guild Award winning

creator & producer Daryn Strauss

Get the Course

ABOUT THE COURSE

The media landscape has changed.

Most brands haven't.

Platforms aren't rewarding influence anymore.

They are rewarding watch time, session depth, and return behavior.

Information is everywhere. And every platform wants creators to do one thing: get viewers to binge.

But most creators, founders, and entrepreneurs are still being taught marketing tricks and camera tips.

But that doesn't get people to binge.

Because clicking and bingeing are two different psychological behaviors.

And most brands are built for clicks.

Learn how to turn your brand into a show people can't stop watching.

Get 2 Courses-in-One!

COURSE #1

Make your channel feel like a show by developing your binge-optimized brand story.

Focus:

  • backstory & purpose

  • channel narrative & narrative tension

  • archetype / voice

  • viewer emotional understanding

  • how to make your channel a show

COURSE #2

Unlock the storytelling systems that turn your YouTube channel into a binge experience.

Focus:

  • binge psychology

  • playlists as journeys

  • end-card logic

  • sequencing videos

  • YouTube, Instagram, TikTok & Substack strategies

What This Course Is

Build a Binge-Worthy Brand is a two-part course created and taught by Writers Guild Award-winning creator and producer Daryn Strauss for founders and creators who want to:

✅ Build content that creates relationships not just random, unpredictable views

✅ Create a brand narrative that establishes viewer trust and topic-driven authority with AI-driven search

✅ Create content that’s binge-worthy, without oversharing or manufactured drama

Does Your Brand Have The Binge Factor?

If you're a creator, founder, or entrepreneur who wants to start building a brand viewers trust, you don't need another hack.

You need authentic, emotionally-intelligent storytelling.

BUILD A BINGE-WORTHY BRAND

What You’ll Learn

By the end of this course, you’ll know how to:

  • Design content for binge behavior, not just clicks

  • Define the narrative tension that fuels your entire channel

  • Make your viewer the hero and you a compelling scene partner

  • Structure videos so people keep watching

  • Build connection and retention without drama or oversharing

  • Design binge journeys and series

  • Lay the groundwork for a scalable, binge-worthy brand

  • Intro: It’s About the Binge Now

Understand the shift across social media to binge viewing and how YouTube is unique, the psychological difference between click behavior and binge behavior, and why it is necessary to bridge that in your content to future-proof your brand.

  • Course 1: Fundamentals of a Binge-Worthy Brand

As the leading character of your brand, your brand isn’t just your bio. It’s your story system. Your character. In seven lessons, we build the foundation of your brand (your backstory, narrative, your viewer's narrative, video structure, personal voice and tone.)

Learn data-driven story techniques for understanding and talking to your viewers so the character and narrative you built resonates.

Learn how to structure your videos so people keep watching.

  • Course 2: Binge Storytelling & Systems

In six lessons, learn simple binge techniques that you can easily implement on your channel, including playlists, end-card logic, designing binge journeys, and developing signature series.

Learn storytelling techniques that keep viewers hooked and binge-ing, not just on YouTube but also on Instagram, TikTok, and Substack.

Get the Course

~100 minutes. Zero filler.

Build a Binge-Worthy Brand is a two-part showrunner framework, engineered for clarity, not overload.

  • Part 1: Fundamentals of a Binge-Worthy Brand
    ~68 minutes of narrative strategy, viewer psychology, and channel identity.

  • Part 2: Binge Storytelling Techniques & Systems
    ~31 minutes of practical structures, channel architecture, binge journeys, and showrunner techniques.

This program delivers:

  • a complete narrative framework

  • a binge-ready channel architecture

  • and a repeatable storytelling system

All in under two hours of focused training.

What This Course Is Not

This is not about going viral.

This is not a production or gear course.

This is not about copying other creators.

This is about building something people want to return to.

Most creators spend hundreds, even thousands, on tools, plugins, coaching, and mentorship.
But no one is teaching you how to think like a showrunner.

For the launch, the complete system is available for $297.

Become binge-worthy.

Earn trust.

Make sales.

MORE DETAILS?

FAQs

What is included in the course?

The course is pre-recorded and includes access to the course platform (built on Systeme io), on-demand videos taught by Daryn, and exercises and resources you can download. You can watch the videos at your own pace.

How do I get access to the course?

After checking out, you will receive an email with access to the course right here on this site. You should set up your login and then can access the course. If you do not receive an email, check your spam folder or email hello@digitalchicktv.com. Make sure to drag emails from hello@digitalchicktv.com from your spam folder into your inbox to ensure you receive them.

How long is the course?

The 2-part course consists of 14 videos and the Total time (as of February 2026): 1 hour, 39 minutes, 11 seconds. Fundamentals course is approximately 68 minutes. Binge storytelling is approximately 31 minutes. That may change as course materials are kept updated.

Who do I contact if I have questions?

YOUR INDIVIDUAL RESULTS MAY VARY.

Take advantage of the Special Launch Price!

Get both courses in one bundle!

  • Build your binge-worthy brand today.

  • Take advantage of the Special Launch Price!

$597 $297

GOT MORE QUESTIONS?

About Me

Hi! I'm Daryn, a Writers Guild Award-winning creator & producer who helps entrepreneurial creators and coaches like you use storytelling to build a brand people want to binge.

I started my career on YouTube and have produced content across social, TV, and live events with 250 million+ views so I know how to blend emotional connection with content strategy that actually grows your business.

Additionally, as an executive content producer who has implemented content systems for clients such as NBCUniversal, Sony Music, AOL, 4As, and more, I’ve helped my clients blend emotional connection with content strategy that actually grows your business.

Whether you're building a signature video series or want your content to feel more consistent, strategic, and satisfying, I’ll show you how to tell stories that build trust, not just clicks.

Join the growing community of creators building digital content businesses on their own terms.

For more about me, visit: https://www.digitalchicktv.com/about

Email us

hello@digitalchicktv.com

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